PIZZA HUT: Viral Video Appeals to Racist Moron Demographic

December 30, 2008 Franchise Publicity

(Franchise Pick) In order to increase share of mind (an oxymoron?) from the fickle but vast demographic of male morons* age 15 – 28, Pizza Hut engaged the services of the aptly named Mediocre Films to create a viral YouTube video. The video, creatively named and exclamated Kicked Out of Pizza Place! is a huge hit on YouTube, having been viewed by 300,000+ morons (Watch below to make it 300,001+) and being awarded a prestigious 4.5 out of 5 moronic stars from the 4000 who could figure out how to vote.

Call me a purist, but I prefer my obnoxious, juvenile behavior delivered by obnoxious juveniles, not multinational corporations.

The premise is simple: An aging Van Wilder imitator sits down in empty independent pizza places and orders a Pizza Hut pizza to be delivered to him at his table. Hilarity ensues as the offended pizza shop owners – all of whom are of middle eastern descent – endure Van’s obnoxiousness and insults while escorting him out the door. George Costanza’s retarded older brother Joey films it all on a flip camera, laughs moronically, and delivers such lines as “Yeah, ha-ha… he was about to get angry!”

The premise is amusing, but when framed in the context of a giant corporation sending 30-something pranksters to disrupt independent businesses and demean independent pizza operators, it seems meanspirited and lame. Like a Dad hurling racial epithets to impress his son’s teenage friends.

Call me a purist, but I prefer my obnoxious, juvenile behavior delivered by obnoxious juveniles, not multinational corporations. Then again, I’m not the target demographic.