How NY BAGEL CAFÉ Hides its Franchise Failures Part 2

Franchise Seller Dennis Mason (aka Denis Maason, aka Keith Samuels) and founder Joe Smith provide prospective franchisees with an official-looking prospectus titled “NY Bagel Café Franchise Disclosure Document” that claims that NY Bagel is a fresh new bagel chain that’s grown from 0 – 14 stores with 0 failures.  We found evidence of 36 NY […]

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