Daily Sean: The Marketing Secrets of Steven Wright
Daily Sean: ideas, tips and quips for starting and growing your small business.
Today’s quote:
“There’s a fine line between fishing and just standing on the shore like an idiot.” Comedian Steven Wright
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The best thing about owning your own small business is that you, yourself, are in charge.
You are (at least to the greatest extent possible) the master of your own destiny.
The worst thing about owning your own small business is that you, yourself, are in charge.
You (yes you, pitiful you) are the master of your own destiny. You’re also, to an extent, the master of the destinies of those who depend on you. Day in. Day out.
So if you’re thinking about starting your first business and being your own boss, keep in mind the saying “Watch what you wish for… you might get it.” Self-employment might result with having a maniac for a boss.
The truth is that when you own a small business, you can’t just phone it in. You’ve got to be there. You’ve got to commit. All the time. You’ve got to stay engaged even after that new-business smell has faded away. You can’t just drift in and out like you did as an employee (at least not for long) without it taking a toll on your business.
Each day you’ve got to be building your team, tending to your customers, reaching new prospects, and building your brand.
Sure, there are many who are going through the motions, who’ve let their fire burn low, who’ve forgotten they’re fishing and are just standing on the shore wondering what happened to their business, to their dream.
And remember, in today’s economy, you don’t get to stand on the shore like an idiot for long.
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Yesterday, I stood around on the shore like an idiot. Today I’m going fishing.
How ’bout you?
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