BUTTERFLY LIFE: Is New HQ a P.O. Box in a UPS Store?
Related: BUTTERFLY LIFE FRANCHISE: CEO Claims Fitness Chain’s Still Fluttering Along
Reacting to concerns prompted by the disappearance of the company website, disconnected phone lines and lack of response to emails, Butterfly Life CEO Mark Golob assured Club Industry Fitness Business Pro editor Stuart Goldman that all is well with the women’s fitness franchisor.
According to Goldman’s article:
Butterfly Life President and CEO Mark Golob says that his company has moved offices and is rebranding itself.
Rumors have been swirling the past few days that Butterfly Life, a women-only express club chain, had ceased operations after its Web site was shut down and the phone line to its corporate office in San Ramon, CA, was disconnected.
Golob says the company moved to a smaller office in San Ramon. He declined to give a reason for the move, other than that the company downsized.
As we reported, Golob claims that the controversial Butterfly Life is “nowhere close to closing” their doors or being out of business. Golob claims that ““Basically, what we’ve done is re-invent ourselves.” Among the changes in the works a name change from “Butterfly Life Healthy Living Solutions for Women,” to “Butterfly Life Women’s Fitness Centers.”
Butterfly Life Website is Back Online
The Butterfly Life website is back online, sporting a new corporate address of 2415 San Ramon Valley Blvd., San Ramon, CA 94583. 
According to Franchise Pick commenter Ready to Pounce:
…the new corporate office is a PO box in a UPS store and the phone numbers are cell phones.
A quick check of The UPS Store locations confirms that there is a The UPS Store location at 2415 San Ramon Valley Blvd.
Neither the membership information number (1-800-581-2970) nor the franchise information number (1-800-290-2977) were functioning as of this blog post.
While Golob has said they are not currently franchising the concept, the franchisee recruitment sections of the website are still live.
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