BUTTERFLY LIFE FRANCHISE: CEO Claims Fitness Chain’s Still Fluttering Along

October 22, 2008 Franchise Publicity

According to Butterfly Life CEO Mark Golob, rumors of the women’s fitness chain’s death have been greatly exaggerated.

The rumors had been rampant in recent weeks as emails were not returned, phone lines to the corporate office had been disconnected, and the company website disappeared.

Stuart Goldman, managing editor of Club Industry’s Fitness Business Pro, managed to speak to Mark Golob today about the Butterfly Life mystery. Golob said that the company was strong, though it had downsized and they had moved to a smaller office in San Ramon. Golob stated that the website will be back online in the next 24 to 48 hours.

According to Goldman’s post:

“We are nowhere close to closing our doors or being out of business,” Golob says.

Butterfly Life is transitioning from a 30-minute club model to a neighborhood women’s fitness center, Golob says, testing the new model with personal training and live classes. Instead of being known as Butterfly Life Healthy Living Solutions for Women, the company is changing its full name to Butterfly Life Women’s Fitness Centers. The company is currently not selling franchises, although once it does, the goal is for the clubs to produce more revenue from personal training and the live classes, Golob says.

“Basically, what we’ve done is re-invented ourselves,” Golob says. “We didn’t want to sell franchises for something where people weren’t doing as well as they should. We’ll come out once this testing is done, and we’ll be selling franchises. I see a great need for a neighborhood women’s club with great classes, great equipment, low pricing.”

Golob would not comment on pending litigation against Butterfly Life involving past Butterfly Life franchisees.

An email reportedly sent last night, Butterfly Life Executive Director of Fitness Services Denny Marsico apologized for their servers being down for nearly 2 weeks, and for not notifying franchisees:

Hi All,

Due to the office move our server has been down for nearly 2 weeks. We are terribly sorry that the email we sent to notify you was not received by most.

However we are happy to say that we are up and running again. We have many emails to work through, so please be patient as we get back to you over the next few days…. We will inform you as soon as our fax is in operation.

The email contained the new office address is 2415 San Ramon Valley Blvd. # 4158, San Ramon, CA 94583

The phone numbers included in the email appear to be personal cell phone numbers.

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