Beware of the Franchise FranBogies!

Beware of the Franchise FranBogies!

What’s a FranBogie?  FranBogies are bogus franchise statistics that a certain element of my beloved franchise industry has been feeding, nurturing and breeding for more than 20 years.

They are, in short, shared lies that some irreputable franchisors, franchise sales brokers, con-sultants and lazy and/or apathetic franchise writers perpetuate in order to convince prospective franchisees that buying a franchise – any franchise – is practically a risk-free investment.

According to these bogus statistics, usually attributed to the SBA or US Department of Commerce, starting an independent business leads to financial ruination while buying a franchise is a one-way ticket to health, wealth and happiness.

According to today’s post on Unhappy Franchisee (CHAMPION CLEAN Using Bogus Franchise Statistics), FranBogies are alive and well on franchise sales websites.

The article displays a real live FranBogey in its natural environment, and expounds upon the damage these pesky little buggers wreak upon unsuspecting franchise newbies and the economy.  You know it’s a fine piece of reporting by the highly credible sources it draws from (like Sean Kelly’s epic Lies, Damn Lies & Franchise Statistics).

Check it out here:

CHAMPION CLEAN Using Bogus Franchise Statistics

CHAMPION CLEAN: Is This Franchise a Rip-Off?

Lies, Damn Lies & Franchise Statistics

FRANCHISE BS AWARDS: Mini Maid

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Graphics:  FranBest Franchise Information, UnhappyFranchisee.com

Post from: Franchise Pick