7-ELEVEN Franchise Ads We’d Like to See (Parody)

August 5, 2013 Franchise Publicity

In recent months, UnhappyFranchisee.Com has received many complaints from 7-Eleven franchise owners.

We have covered a growing number of franchise lawsuits by franchisees against 7-Eleven (See 7-ELEVEN on UnhappyFranchisee.Com)

7-Eleven franchisees complain that since the Japanese parent Seven and i Holdings Co took ownership of the company in 2005, they have been treated more like indentured servants than independent business owners.

7-Eleven franchisees complain that they have no decision-making power in their own stores.

They complain that 7-Eleven terminates franchisees and keeps their investment money at its sole discretion.

They complain that franchisees are bullied, live in fear, and are subjected to racial slurs and discrimination.

As Seven and i Holdings Co. plans to potentially quadruple its U.S. store count by adding 21,500 new 7-Eleven stores, the complaints and lawsuits from disillusioned franchisees could grow exponentially.

UnhappyFranchisee.Com believes 7-Eleven can head off this turmoil by being more upfront with prospective franchisees as to the true nature of the 7-Eleven franchise opportunity.

To help 7-Eleven set more realistic expectations among future franchisees, we have prepared seven “7-Eleven Franchise Ads We’d Like to See.”

#1 The 7-Eleven franchise protects you from your own dumb self.

We’d like to see a 7-Eleven franchise ad that’s honest about how much decision-making power franchisees are trusted with… which is, reportedly, none.7-Eleven should explain that just because you have paid hundreds of thousands of dollars to become a 7-Eleven franchise “owner” doesn’t mean you can be trusted to adjust your own thermostat or control the volume of your in-store monitor.Or to decide what merchandise your customers want.

Or to take money out of your bank account without permission.

As a 7-Eleven franchisee, you’ll be protected from yourself and will never have to worry about such distractions as, say, thinking or free will ever again!

#2 The 7-Eleven franchise let’s you be in business for ourself, but by yourself.

We’d like to see a 7-Eleven franchise ad that dispels the complaint that 7-Eleven franchisees are treated like the indentured servants of the past.That’s silly. Indentured servants didn’t have to pay franchise fees for their bondage.Read more: 7-ELEVEN: How the 7-Eleven Franchise Works

#3 The 7-Eleven franchise optimizes your inner servant!

We’d like to see a 7-Eleven franchise ad that promotes what 7-Eleven franchisees tell us: That they they have a give-and-take relationship with the franchisor.The franchisees give. 7-Eleven, Inc. takes.

7-Eleven franchising ads should let people know that they’ll finally have a chance to put their belief that It’s better to give than to receive into action.

Read More: 7-Eleven Franchise Complaints

Graphic: 7-Eleven Servant Leadership graphic (green type added)

#4 The 7-Eleven franchise has a yen for ethnic diversity!

We’d like to see a 7-Eleven franchise ad that dispels the notion that 7-Eleven is made up of imperial Japanese owners, their subservient white upper management, and 1st generation immigrant franchisees from the Middle East/South Asia.7-Eleven is a culturally rich and ethnically diverse franchise organization, from its parent company executives (Toshifumi Suzuki, Noritoshi Murata, Katsuhiro Goto) to its white, male corporate executives (Joseph DePinto, Darren Rebelez, Stanley Reynolds) to the franchisee-defendants the company is currently suing (Tarik Khan, Karamjeet Sodhi, Manjinder Singh, Rajesh Ajmeri, Mohammed Tariq Wattoo, etc.).Read more: 7-ELEVEN Downplays Japanese Ownership

Graphic: 7-Eleven franchise website

#5 The 7-Eleven franchise fulfills your dream of being parodied by The Simpson’s.

The Simpson’s animated television show has long lampooned Indian-owned convenience stores with its depiction of the character Apu and his Kwik-E-Mart.If there were ever any doubt that Kwik-E-Mart’s racially stereotyped owner, rude service and overpriced merchandise were references to 7-Eleven, the company erased all doubt by allowing Fox to temporarily transform a dozen 7-Elevens into Kwik-E-Marts to promote the 2007 release of “The Simpson’s Movie.”Photo credit: Brother Magneto

License: Creative Commons

#6 The 7-Eleven franchise is prominently featured on UnhappyFranchisee.Com!

We’d like to see a 7-Eleven franchise ad that gives UnhappyFranchisee.Com a little credit for the amount of free publicity we give to certain franchise opportunities.We don’t want to sound whiny, but we’re sick of franchise companies taking out ads every time they get mentioned in some lame Entrepreneur magazine, Forbes or INC magazine franchise ranking.What are we, chopped liver?

We have feelings, too…

Photo credit: James

#7 The 7-Eleven franchise provides a clean, definitive exit strategy

We’d like to see a 7-Eleven franchise ad that positively addresses its franchisee exit strategy.Don’t look at being branded a cheater by the 7-Eleven “Asset Protection” team and having your store seized without due process or a chance to appeal as a bad thing.Look at it as a chance to receive benefits of the U.S. Bankruptcy Court that you’d otherwise never experience.

7-Eleven franchisees must always see the Slurpee cup not as half empty, but half full!

And if they do see the Slurpee cup as half-empty, they are invited to keep it to themselves… or else.

ARE YOU FAMILIAR WITH THE 7-ELEVEN FRANCHISE OPPORTUNITY? WHAT 7-ELEVEN FRANCHISE AD WOULD YOU LIKE TO SEE? SHARE A COMMENT BELOW.

Contact UnhappyFranchisee.com
Disclaimer: “7-Eleven Franchise Ads We’d Like to See” contains parody ads meant for satirical purpose and commentary. “7-Eleven” and the 7-Eleven logo are registered trademarks of 7-Eleven, Inc. 7-Eleven is not affiliated with this site in any way, and, one would assume, does not endorse its content. All franchisors, companies and individuals discussed on UnhappyFranchisee.Com are invited to provide us with rebuttals, refutations, clarifications, and corrections for publication.

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