Smart Marketing Vehicle for Hard Times

In tough economic times, smart companies look for ways to do more with less.  They seek out innovative ways to leverage their existing assets to do double duty – like using delivery and service vehicles as marketing and branding vehicles… transforming modes of transportation into moving billboards for little-to-no additional cost.

That’s exactly what the pest control chain called Truly Nolen did.  Their trademark yellow mouse cars and yellow trucks have helped identify Truly Nolen as the pest control company with a sense of humor and a taste for fun

Though it was founded in 1938, Tucson, Arizona-based Truly Nolen of America first transformed their utilitarian vehicles into moving billboards in 1961.

Today they are one of the largest family owned pest control companies in the United States. Truly Nolen has over 80 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories including California, Florida, Kentucky, New York, Ohio, Oklahoma, and Texas as well as Puerto Rico.

While a rodent-themed vehicle might not be in keeping with your company’s brand image, is there a way for you to transform your vehicles into marketing vehicles?

Relentless marketer Sean Kelly is a 20 year veteran of the franchise industry, and founder of the award-winning marketing firm IdeaFarm. In 2006, he founded the FranBest franchise network, best franchise opportunities, the top new franchises, franchise marketing, franchise public relations and small business marketing. Contact him at seankelly[at]ideafarm.net.